Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you can plan for in advance.
Now…what if I said you never had to rush to make content again? In this guide, I’ll share the best social media content calendar template and a step-by-step guide explaining how to use it.
Why do I need a social media calendar?
Flori Needle, a HubSpot Blog writer, was a social media manager before working at HubSpot. She focused on Instagram and struggled to create a schedule for herself. She told me, “I found myself creating Instagram posts last minute because I didn’t know how to plan my strategy in advance.”
After some testing, she figured out a strategy but said having a plan before posting would’ve made all the difference and lessened the time she spent in trial and error.
That’s why a social media content calendar is so helpful — you can keep track of deadlines, better manage your individual duties or content creation team, and create transparency with stakeholders who rely on your social media publishing schedule.
Creating a great content calendar is more than just adding a few Instagram post ideas to your Google calendar. Let’s dive deeper into the benefits of having a social media calendar.
1. Better Organization
A content calendar keeps you and your team organized, which is essential when managing multiple social media channels.
Rather than coming up with content ideas on the fly, you can plan your content around your organization’s needs. It can also provide more time for creating content about trending topics and upcoming holidays and events. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance.
